Meet The Man

Putting a face to the voice … well in this case a face to the words, always makes things much more personal.
What would I be without a personality but a lump and well lumps don’t get very far, especially in cake!

My name is Aaron McInnis, I am a self-taught baker and specialty cake decorator. I am located in Conception Bay South, Newfoundland, an island as far east in Canada as you can go! I am married to an amazingly supportive wife and we have 3 very energetic boys!

I started cake decorating as a means to help me pay for Post-Secondary Education and love and excitement about cake grew from there. When I finished my education finding work in my field wasn’t the easiest task and I leaned on cakes in order to support my family. I had a storefront for about 2 years but given the nature of the business and the economy it was not feasible to keep it running while raising a young family. I have since returned to the workforce full time as a Nutritionist in the field of Mental Health! I am still a baker and caker at heart and I plan on sharing this journey with you. I am the proud owner of Happy Belly Cakery, a home based cakery where I pride myself on the quality and service I provide to my amazing clients.

I absolutely love what I do and couldn’t think of any better way to support my family.

Why do I do this ?!
To prove to my boys that, (a) supporting your family “Like a man” doesn’t always mean grease stained hands or saw dust in your hair. Sometimes it means food color stained hands and flour everywhere. Supporting your family means that you do whatever you feel passionate about, whatever makes you happy, and whatever you have to too ensure you’re providing a safe environment for them to learn, develop and grow.

(b) to show them that pursuing a dream is not always going to be easy, it’s a long, tough road and that as long as you are willing to put in the time, the energy and most of all, the hard work, you can achieve anything your heart desires!

And (c) because I love to teach and help others grow into who they want to become, without the love and support of you than there certainly wouldn’t be a place for me

The cake world is heavily topped by strong, creative and very talented women, I want to be THE next big male cake name in North America … (and then take on the world!) I want to support and be supported by those leading ladies and prove that men can be just as creative in the kitchen as our female counterparts.

I don’t want to be the world’s best kept secret so be sure to invite your friends along for all the fun

I will be creating fun and unique cakes but still spending time on some of the more classic techniques, adding my own twists and sharing tips and tricks to help you in your caking journey.